Wednesday, November 7, 2007

Asha and Marcia: Moral Metre Logo


We realize that the font isn't perfect yet....something to work on. It is meant to convey the instability of morality through its shaky structure.

1 comment:

Dane Watkins said...

Text is text. Romeo and Juliet will always be star crossed lovers whether you read their tale in Times or Helvetica. If the text is too obvious then you will detract from the tragedy. Not that I'm comparing myself to Shakespeare just trying to make the point that words are potent in themselves. I'm not sure if moral meter is such a good title but for the time being that is what you have to work with. The type shouldn't be an illustration of the word but help the view read the impact of the phrase. The figures look like the kappa logo and the stopwatch is visually incongruous. But you have some very good icons to work with. I really like the idea of two people in contemplation and a stopwatch, but how can it be done.